We have all probably had it drilled into our heads that Network Marketing and MLM marketing is a numbers game. If you can just schedule ten business opportunity presentations every month you will then recruit two new people into your MLM every month. Keep that up for a year and you will have a huge downline and a massive income.

The trouble is that some people are natural born networkers who genuinely find it easy to recruit large teams of people but haven’t got a clue how to pass this ability along. Building a large team is nice, but what percentage of them will be motivated to work the business?

Many people join a MLM marketing opportunity thinking that it will send them lots of cash for doing nothing. The great majority of people who join a MLM marketing opportunity fail! They may like their j-o-b or have other commitments that prevent them from being successful in an MLM business.

Recruiting anyone with a pulse is bound to collect lots of dead-enders. That is why I am going to let you in on a little known secret that your MLM upline may never understand.

It is a waste of everybody’s time to recruit people who are skeptical about MLMs into your MLM marketing opportunity! I have found out that it is better if I tell some prospects “No. I don’t think this business is right for you.”, however difficult that might be to say at the time.

Once you change your attitude toward who is qualified to join your team it changes the whole recruiter/recruit relationship for the better.

Now you are no longer begging everyone you know to join but rather acting as the gate-keeper to your money making opportunity. Targeting motivated marketing people (only) and rejecting the slovenly will automatically create demand to be a part of your team.

How would you like to have recruits who are vying to be picked, fighting to get to the front of the line just for the chance to join up with you! Who is your ideal prospect? What qualities do you feel make a candidate likely to succeed in your marketing business opportunities?

If the #1 mistake made by network marketers is recruiting anyone with a pulse then who should we be recruiting?

The polar opposite of those disinterested dead-enders are other network marketers and people that have shown an interest in MLM. This might seem a little bit weird at first but it’s true!

People already in an MLM don’t have to be sold on MLM, they ‘Get’ it already. Network marketers are always learning and improving their prospecting efforts so they are very motivated. Many of them have huge teams that will jump on board your opportunity when they join to create unbelievable team growth accompanied by a huge jump in cash flow too!

I hope that MLM recruiting is sort of making sense to you because next I want to share with you where to find this type of prospect to recruit.

To find the exact right kind of prospect to recruit we need advertising. This would be the ‘Marketing’ part of Networking, advertising for recruits. Every business needs to get the word out to it’s customers, clients or recruits that their business is open. Advertising is how we can do that. Advertising is how you can accomplish the goal of letting your future recruits find you!

What is the most cost effective way to advertise on the web? Pay per click? Google-adwords? Not a chance… both of those fine services make lots of money for someone but they are not particularly good for our MLM needs.

I have found a lot of free or cheap resources to advertise with that out-perform expensive paid ad services so be careful to look before you leap!

For more info about how to advertise for MLM marketing recruits and the things you need to know to maximize your MLM recruiting I recommend that you read my other articles.